We’re Qualitative Researchers!
Inside Out was set up in 2009, with the intention of creating a ‘small is beautiful’ means of ‘getting the job done’.

A small team of experienced and dedicated qualitative researchers based at the heart of Europe in Berlin, inside out offers research experience in consumer categories of all types – from deodorants to hamburgers, computer games and luxury watches, from financial services to teen fashion - but also does B to B work and strategic consultancy. Whether NPD, communications, positioning or consumer segmentations, we have worked with both the man on the street and the woman in the boardroom – as well as their children.